At present, China's commodity economy era has passed, and China will usher in the digital economy era.

Brand dividends are fading out in the digital economy era, and are replaced by experience economy and fan economy. Consumers’ experience of goods and services has evolved from the pursuit of the ultimate product appearance, technology and core functions to the pursuit of the ultimate experience of the entire process throughout from the initial acquisition of product or service information, to purchase, and to use, and finally to enjoy the after-sales service. In the era of technology homogenization, "Make products resonate with customers" and "Create unforgettable experiences for customers" have become the key to success for the first-generation enterprises in the new era. Therefore, creativity and user experience will be the main battlefields for future competition.

We are currently in the midst of great changes at the turn of the times. For enterprises, under the background of digital economy, customer experience urgently needs to be upgraded, which must be based on excellent design products, including every point and aspect of contact and communication between enterprises and customers; For design practitioners, this era is not only an unprecedented opportunity, but also a great challenge to the original skills, methods and knowledge reserves.

FULLSPEED will adhere to the business philosophy of “Giving wholeheartedly and serving at full speed” and make every effort to create higher commercial value for customers.