Atour Hotel | A self-help guide for insomniacs

Atour Group focuses on accommodation (hotels and apartments), adopts the progressive business model of "business room-business space-business crowd", advocates a humanistic, warm and interesting "on the road" fourth space lifestyle, and is committed to providing high-quality hotel services and lifestyle products to new middle-class consumers.

This work is a cooperation project between Atour Hotel and HONOR. The FULLSPEED focuses on the product positioning of Atour Hotel, summarizes the confusion of contemporary people's "insomnia anxiety", and is accompanied by different types of insomnia copywriting. It is hoped that through emotional resonance with users, the hotel occupancy rate of users will be stimulated.